Hidden costs of service are draining broker margins.

Stand Out with a 24/7 Benefits Assistant

HeyBen AI is your white-labeled benefits assistant. Employees get instant, accurate answers. Brokers save hours, keep clients, and protect margins.

Stop Competing as “Just Another Broker”

Employers don’t renew just for a lower premium. HR teams burn out answering the same questions. And your staff wastes hours on repetitive service tickets. That’s what eats into margins and slows growth.

Stand Out in RFPs

Drop one line in your proposal: “We provide every employee with a 24/7 benefits concierge.” That’s instant differentiation.

Cut Service Burden

HeyBen handles the repetitive eligibility, coverage, and deadline questions that eat your hours.

Keep Clients Longer

When employees actually use their benefits, HR sees your value every single day—and renewals stick.

Fast to Deploy. Easy to Use.

You don’t need to train staff, manage integrations, or explain AI. We do the setup, you take the credit.

  • Done-for-you onboarding: We load your clients’ plan docs, brand the benefit site & chatbot, and go live.

  • Accurate answers only: Responses come only from plan documents—no hallucinations, no guesswork.

  • Employee-friendly: HeyBen speaks the language of coverage, eligibility, and deadlines.

Privacy & Compliance Built In

HeyBen never stores or shares PHI. No claims data. No personal identifiers. Answers are based only on uploaded plan documents. Logs are optional for advisers who want oversight.

Time Saved = Margin Protected

Advisers using HeyBen free up their team and deliver more value to clients.

28%

fewer repetitive tickets

in 8 weeks

3x

faster answers

minutes down to seconds

90%

increased satisfaction rating

from HR and staff

If your team spends 10 hours a week on benefits Q&A, that’s 520 hours a year. At 50 dollars an hour, you’re losing 26,000 dollars in capacity. HeyBen gives it back.

Who It’s For

Built for Advisers and Their Clients

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For Brokers

Win more RFPs, cut service noise, and protect your margins.

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For Employers

Instant answers for employees. HR gets fewer tickets and less frustration.

HeyBen Plus: Drive Utilization, Not Just Awareness

Most employees don’t know what benefits they have, let alone use them. HeyBen Plus fixes that with proactive messaging.

  • Boost utilization with timely SMS/email reminders

  • Automate alerts for open enrollment, wellness, and onboarding

  • Reach employees where they actually pay attention—text and email

  • Show employers the ROI of their benefits spend

ROI-Friendly Pricing. No PEPM Games.

Three clear options. Each designed to deliver value many times over.

HeyBen Basic

24/7 benefits concierge via chat — employees get instant answers anytime.

Benefits Portal with AI Chat Assistant

 

Includes 750 chat AI messages / month

 

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Custom-branded landing page

 

Chat answers from plan docs

 

Privacy-first, PHI-free

 
$600

Per Year, Per Client*

*Plus monthly billing for excess usage (if any)

HeyBen Plus

Includes AI Benefits Hotline (phone access) and proactive SMS/email reminders.

Benefits Portal with AI Chat Assistant

 

Includes 750 chat AI messages / month

 

AI Benefits Hotline (phone access)

 

Includes 2,000 emails / month

 

Includes 200 sms / month

 

Includes 5 voice AI minutes / month

 

Proactive SMS/email reminders

 

CRM access + reporting

 

Include phone number and A2P 10DLC processing

 
$900

Per Year, Per Client*

*Plus monthly billing for excess usage (if any)

Most Popular

HeyBen Pro

With bigger monthly allowances — built for larger employers with heavier engagement.

Benefits Portal with AI Chat Assistant

 

Includes 750 chat AI messages / month

 

AI Benefits Hotline (phone access)

 

Includes 5,000 emails / month

 

Includes 500 sms / month

 

Includes 10 voice AI minutes / month

 

Proactive SMS/email reminders

 

CRM access + reporting

 

Include phone number and A2P 10DLC processing

 
$1,500

Per Year, Per Client*

*Plus monthly billing for excess usage (if any)

Brokers say it best

Hear how HeyBen gives advisers a competitive edge.

ADP, AC

Adding HeyBen to our RFPs set us apart immediately. Employers see the value.

TM, IPC

Clients now see us as service-forward, not just renewal shops. HeyBen made that possible.

Frequently Asked Questions

Cut through the noise — here’s how HeyBen really works

What makes HeyBen different from other “AI” tools?

HeyBen only answers based on your clients’ actual plan documents. No generic internet scraping, no risky guesses. That means accurate, compliant answers every time.

Is employee data safe?

Yes. HeyBen never stores PHI (protected health information) or claims data. Employees don’t log in, and no personal identifiers are collected. You control whether chat logs are kept for oversight.

How hard is setup?

We handle onboarding for you. You send us the plan documents, we configure HeyBen under your branding, and it’s ready to use within days.

What questions can HeyBen answer?

Coverage (what’s included, what’s not), eligibility (who’s covered, waiting periods), deadlines (OE, qualifying events), and other common HR questions. Basically, the 80% of tickets that clog your inbox.

Does it replace brokers?

No. HeyBen takes care of repetitive service questions so brokers can focus on strategy, renewals, and client growth. It’s a margin protector, not a job replacer.

What happens if an employee asks something outside the plan?

HeyBen politely directs them back to HR or the broker. It doesn’t make things up — that’s how we protect you.

How much does it cost?

HeyBen AI: $600/year – the core chatbot with accurate plan-based answers

HeyBen Plus: $900/year – everything in AI, plus proactive SMS/email reminders for open enrollment, onboarding, and wellness programs

HeyBen Pro: $1500/year – includes all of the above, plus voice AI for benefits hotlines and advanced engagement features

No per-employee-per-month surprises.

What’s included in HeyBen Plus?

In addition to the chatbot, Plus adds SMS/email reminders for open enrollment, onboarding, and wellness programs. This drives benefits utilization and shows employers the ROI of their spend.

What’s included in HeyBen Pro?

Pro extends Plus by adding AI-powered phone support (voice AI) and advanced customization options for larger employers who need multi-channel engagement. It’s the closest thing to a 24/7 benefits service desk—without the staff costs.

Can small brokerages really use this?

Yes. HeyBen was built for lean teams who don’t have extra staff to act as call centers. It’s white-labeled, so you look bigger than you are without adding headcount.

Can I try it with one client first?

Absolutely. Many advisers start with a single employer group to prove ROI, then roll out across their book.

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